Independence
In cooperation with New Gen Sports, the ABBOTSFORD UNITED SC has developed its own team wear and merchandising concept in order to make itself independent of major manufacturers. With a so-called DIY-solution, AUSC has created its own apparel brand. This gives the club more influence over the design and selection of sportswear and merchandising products.

Creative Designs
All AUSC branded products are available in the club's own online store and have been designed and produced specifically for ABBOTSFORD players, coaches, members and fans. The New Gen Sports team took a close look at the history and values of the club when developing the brand and the designs of the products.

Unique Brand
The new "AUSC APPAREL"-logo was inspired by the mountains of Abbotsford and the starting letter of the city. The logo has a strong connection to the city and soccer club. The new logo will be on all AUSC products and is intended to give the club's merchandise a distinct appearance.